A tribute by Italian graphic designers to the Masters of the Compasso d’Oro
A project for:
ADI Design Museum
The poster translates the essence of Luciano Benetton’s unique and iconic style into graphic language. The hangers represent a direct mention of his commitment to fashion, while the variation of colors adopted in the letters that make up the name of Luciano Benetton alludes to his multidisciplinarity and ability to change and innovation, elements that have made his talented entrepreneurial and artistic career famous.